When the pandemic hit, Weida’s photography business came to a standstill, leaving him with zero income and spiraling into depression. Despite reaching out to his previous contacts, he couldn’t secure any work. Concerned for his health and safety, a friend brought him to me for guidance.

I provided Weida with the trust and confidence he needed—something he later shared he hadn’t felt in a long time. Together, we identified a unique niche market: premium photoshoots for retired ladies. With minimal startup costs (as he already owned the necessary equipment), Weida was ready to begin. I connected him with Amy, a talented makeup artist, and they formed a strategic partnership to create stunning transformations for their clients.

The results were remarkable. Their work not only made retired ladies feel beautiful and confident again but also generated a steady stream of referrals through social media. Today, Weida is a favorite among older ladies, with bookings lined up for months. His success has grown so much that he can now confidently turn down offers from his previous contacts.

Weida’s journey is a testament to the power of identifying untapped opportunities, building strategic partnerships, and reigniting passion through purpose.